A feature announcement video for every release.
Paste the link to your changelog entry or feature page. In about a minute you watch a 30-second film that says what is new and why it matters, with your product on screen and music written for it.
- Free previews
- Pay only for the film you keep
- From $29 + VAT
Ship the video in the same sprint as the feature
A release note gets skimmed. A short film gets watched, in the release email, the in-app note and the LinkedIn post.
Start from the release
Give it the address of the changelog entry, feature page or help article instead of your homepage. Promovilo reads it and writes about what changed.
Show the real feature
Add up to four screenshots of the new screen. A standard film shows them in a browser window or phone, with a pointer on the part that is new.
One release, every channel
30 seconds in 16:9 for the release email, blog post and YouTube, and a 15-second cut in 9:16 and 1:1 for LinkedIn, X and Reels.
Small releases count too
Previews are free and a film pack brings 5 films for $99, so a minor update can get a film as well as the big launch.
Test the opening
With the Studio plan, a film can get three hook variants, each opening differently: the buyer's question, the strongest result or the problem before the feature.
Change it until it ships
Rename the feature, change the date, swap the call to action. Text edits are free and every version is kept.
A release video, scene by scene
An announcement has one job: get people to try what you shipped. A typical one does it in four beats.
- 01
The old way
The workaround your customers lived with until today, in one line of big type.
- 02
What is new
The feature by name, with a mock-up or your own screenshot showing it in action.
- 03
Why it matters
The time saved or the thing that is now possible, as a stat, a checklist or a before and after.
- 04
Where to find it
"Live today on every plan", your domain or "Try it now", with your logo.
From link to film in four steps
No timeline, no templates to fill in, no stock footage. You bring the product; Promovilo makes the film.
- 1
Paste your website
Add a line about the product and who it is for, pick a feel and drop in your logo.
- 2
Watch the preview
Script, scenes and music in about a minute. It plays right in your browser.
- 3
Direct it
Say what to change in your own words, or edit any text yourself. Every version is kept.
- 4
Buy and download
One payment unlocks the film as MP4 in 16:9, 9:16 and 1:1.
Preview for free. Pay for the films you keep.
For businesses. Make previews until one feels right, then buy that film in all three formats, or get more films for less with a film pack or Studio.
Standard film
Planned for your product from our library of animated scenes. Preview in about a minute, for free.
Make a free previewUnique film
Every scene designed and animated from scratch for your product. Ready in 20–30 minutes.
Order a unique filmPrices are in USD, excluding VAT, which is added at checkout where it applies. See film packs, Studio and everything a film includes
Questions
Can I make a video from a changelog entry?
Yes. Paste the address of the entry or the feature page instead of your homepage, and add a line about what changed if the page says little. Promovilo reads the page and plans the film around the release.
How long is a feature announcement video?
30 seconds in 16:9, with a 15-second cut in 9:16 and 1:1. Long enough to show one feature and why it matters, short enough to be watched to the end.
Where do I use it?
In the release email, the changelog or blog post, an in-app announcement, LinkedIn and X, and at the start of a sales demo. A bought film may be used anywhere, worldwide, in ads too.
Is there a voiceover?
Not yet. Films tell their story with text on screen and original music, so they work muted in feeds and inside your app.
What does it cost if we ship every week?
Previews are free and a standard film costs $29. A film pack gives you 5 films for $99 to use within 12 months, and the Studio plan brings new films every month, with hook variants to test. Prices exclude VAT where it applies.